The Market to MOHAI corridor leverages existing public streetscapes and spaces, and adjacent property owners and businesses, to forge a vital new connection through some of Seattle’s most thriving business districts, high-density neighborhoods and cultural institutions. The enhanced corridor will serve visitors, residents and the growing workforce of the area. A visual identity was developed that brands the corridor and provides directional indication along the two-way trail. The corridor is built from a kit-of-parts that includes wayfinding and cultural content to be applied or implemented along existing streetscapes to provide fun and intuitive navigation, as well as “discoveries” that enhance the experience of walking and lingering. Market to MOHAI is a prototype for a larger planned network of urban trails designed to work together to create greater pedestrian connectivity and enriched experience. Bold graphic design and identity are by collaborators Studio Matthews.